Falling off the email marketing wagon happens to the best of us.  Whether life got busy, a launch took up your focus, or you just fell out of the habit – it happens. And if your list hasn’t heard from you in a while, it’s tempting to wait for the “perfect” moment to restart (eg. […]

Ready to tackle one of the biggest challenges in the world of online business? With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever. Let’s take a deep dive into how we can turn new customers into repeat customers that keep coming back […]

Do you ever feel like some of your email subscribers just won’t buy, no matter how many great offers you send them – despite having a bunch of other subscribers who seem to buy everything you offer? What if we could focus more on the buyers and find out ways of adding more of those […]

Email personalisation has come a long way from the days of simply adding your subscriber’s first name at the start of a message.  Which is why, in this week’s episode, we’re diving into some truly creative and unusual ways to use personalisation to ramp up your conversions.  Forget the basic, automated-sounding tactics. Today, we’ll explore […]

In today’s episode we’re tackling one of the most common questions in email marketing: how often should you send marketing emails?  Whether you’re just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall list engagement, and deliverability (and more!) Let’s dive in! […]

In this week’s episode, we’re tackling a popular question: “How would you build your email list if you were starting all over again?”  It’s something I’ve been asked countless times at events and on panels, and I’ve actually had to do it myself a few times over the years. So, let’s dive into the strategies […]

In this episode we’re talking about how to make sales every single day when your offer is only available at certain times. If you run programs that are opened and closed in live rounds or cohorts, this episode is for you! Joining us is the fabulous Fifi Mason for her final episode as co-host of […]

WTF is an automated customer journey and why do you need to worry about it? We’re Kennedy and Fifi, and today we’re going to dig into what automated customer journeys really are, why they work, and how to build them into your email marketing strategy.  Plus, we’ll even peel back the curtain on the SCORE […]

We’re Kennedy and Fifi, and this week, we’re going to take you behind the scenes of how we transformed a single product here at Email Marketing Heroes, into a massive $2.4 million in revenue. PLUS – we’ll break down each of the core principles we used too so that you can use these to scale […]

Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker? We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there – staring at a daunting list of emails to send, not knowing where […]

Welcome to another episode of The Email Marketing Show!  We’re Kennedy and Fifi, and this week, we’re exposing six lies your email marketing platform might be feeding you – and what to pay attention to instead. Want to get more sales from your email marketing? Before we get started with today’s episode, we’ve put a […]

Let’s face it, your email marketing platform can get really messy, really quickly if you’re not organised. With automations, tags, and campaigns flying all over the place, things can go from zero to chaos in no time. That’s why, in this week’s episode of ‘The Email Marketing Show’, we tackled how to stay organised with your […]

One of the most common challenges that email marketers face is coming up with new email campaigns. We’re Kennedy and Fifi, and whether you’re stuck on what to say or when to send it, that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show! Want to get more sales from your […]

When it comes to running a business, it can feel like you’re constantly drowning in numbers. Open rates, click-through rates, conversion rates—it’s easy to get lost in data. But here’s the truth: most of these numbers don’t actually matter. So, which ones do? We’re Kennedy and Fifi, and that’s exactly what we’re tackling in this […]

Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. So let’s talk about how we are leveraging the power of AI right now in our business. We’re Kennedy and […]