Today, we’re diving into a common fear many marketers have: sending promotional emails without being seen as annoying. We’ve all been there—hovering over the “send” button, worrying about how our emails will be perceived. We’re Kennedy and Fifi, and today we’re going to unpack this together and help you send those emails with confidence! Ready […]

We’re Kennedy and Fifi, and on this episode of The Email Marketing Show, we’re chatting with Kate McKibbin from Hello Funnels to discover powerful ways to optimise your email marketing funnels. Ready? Let’s go. Stop Over-Segmenting Your Email List Segmenting your email list is crucial, but it’s easy to go overboard. The key here is […]

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing. We’re Kennedy and Fifi, and today we’re going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our […]

Do you automate your emails? Did you know you could (unknowingly) be making these very common mistakes with your email marketing automation? We’re Kennedy and Fifi, and today we’re going to share what you can do better with your automated email sequences. Ready? Let’s go. SOME EPISODE HIGHLIGHTS: (1:06) Want to carry on with the […]

Do people have reasons for not buying from you? Yes, they do. We’re Kennedy and Carrie, and today we’re sharing the three subconscious questions people have that stop them from buying from you. It’s super important you answer these exact questions in your marketing and sales copy because people can’t and won’t buy unless you […]

Do you use a lead magnet to grow your email list? Does the strategy work for you? How can you make it work even better? We’re Kennedy and Carrie, and today we’re sharing how to create a lead magnet sequence that will get your subscribers to love you. And grow your list. And your business. Ready? […]

Are you someone who can’t stop procrastinating when it comes to doing your email marketing? Well, you’re not alone. We’re Kennedy and Carrie, and today we’re sharing some useful strategies to help you stop putting your email marketing off so you can get it done. Right now! Ready? Let’s go. SOME EPISODE HIGHLIGHTS: (0:34) Want to […]

How do you host your online summit or conference? Can you use a summit for list building and see more success in your business? We find out from our friend Fifi Mason, who’s been running successful summits about personal branding for introverts for nearly 5 years. Here are some awesome strategies and tips to make […]

How can you make your email marketing more effective? How do you sell more? By using buyer psychology in your email marketing. We’re Kennedy and Carrie, and we’re sharing all the good stuff about that. Ready? Then buckle up! SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the conversation? Join our FREE Facebook group. […]

How can you write better emails? Do you think your emails are boring? Do you need to be funny? Or should you try and be more interesting? And if so, how? We’re Kennedy and Carrie, and we’re sharing the little things you can do to make your email marketing less boring. Ready? Then buckle up! […]

What are the BEST email marketing strategies out there? Well, we have 7 strategies for you that shouldn’t work, but they absolutely do! We’re Kennedy and Carrie, and the things we’re going to share might surprise you. But trust us, they work! Ready to get all the good stuff? SOME EPISODE HIGHLIGHTS: (0:33) Want to […]

How and why should you create an email marketing strategy plan? What are the pros and cons? What can planning help you achieve in your business? We’re Kennedy and Carrie, and you’re about to find out how planning your email marketing activities can be super simple and effective. Ready? SOME EPISODE HIGHLIGHTS: (0:32) Want to […]

How do you improve your email deliverability? What can damage your sender’s reputation? How can you make sure your emails land in your subscribers’ inboxes? We’re Kennedy and Carrie, and we’re here to share the truth about all the surprising things that affect your email deliverability so you can have better results. Ready? SOME EPISODE […]

Want to hear a story about fantastic email marketing success? Isabelle Lesschaeve holds a full-time job as a scientist but also runs a side hustle passion business as a wine-tasting coach. By leveraging email marketing and implementing our Paparazzi flash sale campaign, Isabelle made an extra $10,000. We’re Kennedy and Carrie, and you’re about to […]

How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place? We’re Kennedy and Carrie, and here are the 7 email campaigns we think every business should have. Ready to take notes? (And, most importantly, take action?) SOME EPISODE HIGHLIGHTS: (0:38) Want to […]