Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing. After working in all different...
Email Marketing Podcast
6 Techniques To Segment Your Email Subscribers
What’s the one thing you can do to understand your email subscribers better and make your list more profitable? Well, it’s segmentation of course! Segmentation is the email marketing trick that we...
Writing The Perfect Welcome Email – Saying Hello With...
The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which...
7.5 Types Of Email Call To Action You’ll Actually Use
One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland. When you put an email together one of the...
Email Content That Hits A Nerve – Journalism Hacks From...
I know what you're thinking, adding strong storytelling to your email content is easier said than done. That's why we've pinned down Janet Murray… Janet has a great background in journalism...
The Absolute Best Time To Send Emails
It's the age-old question that we're all asking… what is the best time to send emails? The completely unsatisfying answer to this question is that there officially isn’t a ‘best time of day’ to send...