Is 2022 the year you're finally going to focus on building your email list? You might have heard us say this before, but once you've worked out how to maximise the amount of money you're making from...
Email Marketing Podcast
Why Retention is Important for your Membership, with Liz Beadon
Ever wondered why retention is important in your membership? If you're focusing all your energy on acquiring new members, you want to know what our friend Liz Beadon has to say. Having worked...
Why You Need to Avoid These Email Marketing Mistakes
We see people follow bad email practices all the time. And you know what? Doing the stuff we're going to talk about here holds you back from doing better and more effective email marketing and...
How to Create Urgency For an Evergreen Membership or Course...
We know that human beings buy based on urgency. That’s why sales like Black Friday do so well – because the sale is ending soon, and the opportunity is going away. But does urgency only work if you...
Time-saving tips for email marketing – how to eliminate...
This week on the podcast we interviewed former Stanford marketing lecturer and best-selling author Nir Eyal. We invited Nir to share his extensive knowledge and some of the research he conducted to...
How to Pick an Email Automation System
We get asked this question all the time. What's the best email automation system? How do you pick one? And you might be surprised, but there's not one single universal answer to this question! ...