Listen up: you’ve been duped. Everyone’s obsessing over subject lines and clickbait tactics, but they’re missing the real magic. Today, we’re diving into 7 email hacks that make your life easier, your emails better, and your sales higher. Oh, and there’s one sneaky tip in here that NO ONE’s talking about. Let’s do this. Hack […]

Email marketing is about to change forever—and you need to know how. Imagine staying one step ahead of everyone else, crafting emails that dominate inboxes, and using cutting-edge tools to skyrocket sales. That’s exactly what this guide will do for you. From AI breakthroughs to the sneaky trends that could tank your business, we’ve got […]

Do you want more people to open, click, and buy from your emails?  This week, the spotlight is on A/B testing and how we can use it to improve our open rates, clicks and conversions so that we can maximise the sales from our email marketing. Let’s do this! Want to get more sales from […]

With the rise of new channels and platforms, from SMS to WhatsApp – email is still the highest performing revenue generator.  But the important question: how do you take your subscribers and nurture them right through to becoming customers? That’s exactly what we’ll be talking about in this episode – let’s dive in! Want to […]

Do you want to make more sales with your emails without coming across as pushy or salesy? It’s a big challenge most email marketers face so in this episode, we’re diving into how to strike the perfect balance of enthusiasm, authenticity, and simplicity so that you can send more emails and make more sales. Let’s […]

Falling off the email marketing wagon happens to the best of us.  Whether life got busy, a launch took up your focus, or you just fell out of the habit – it happens. And if your list hasn’t heard from you in a while, it’s tempting to wait for the “perfect” moment to restart (eg. […]

Ready to tackle one of the biggest challenges in the world of online business? With rising ad costs and stiff competition for new leads, maximising the lifetime value of every customer is more important than ever. Let’s take a deep dive into how we can turn new customers into repeat customers that keep coming back […]

Do you ever feel like some of your email subscribers just won’t buy, no matter how many great offers you send them – despite having a bunch of other subscribers who seem to buy everything you offer? What if we could focus more on the buyers and find out ways of adding more of those […]

Email personalisation has come a long way from the days of simply adding your subscriber’s first name at the start of a message.  Which is why, in this week’s episode, we’re diving into some truly creative and unusual ways to use personalisation to ramp up your conversions.  Forget the basic, automated-sounding tactics. Today, we’ll explore […]

In today’s episode we’re tackling one of the most common questions in email marketing: how often should you send marketing emails?  Whether you’re just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall list engagement, and deliverability (and more!) Let’s dive in! […]

In this week’s episode, we’re tackling a popular question: “How would you build your email list if you were starting all over again?”  It’s something I’ve been asked countless times at events and on panels, and I’ve actually had to do it myself a few times over the years. So, let’s dive into the strategies […]

In this episode we’re talking about how to make sales every single day when your offer is only available at certain times. If you run programs that are opened and closed in live rounds or cohorts, this episode is for you! Joining us is the fabulous Fifi Mason for her final episode as co-host of […]

WTF is an automated customer journey and why do you need to worry about it? We’re Kennedy and Fifi, and today we’re going to dig into what automated customer journeys really are, why they work, and how to build them into your email marketing strategy.  Plus, we’ll even peel back the curtain on the SCORE […]

We’re Kennedy and Fifi, and this week, we’re going to take you behind the scenes of how we transformed a single product here at Email Marketing Heroes, into a massive $2.4 million in revenue. PLUS – we’ll break down each of the core principles we used too so that you can use these to scale […]

Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker? We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there – staring at a daunting list of emails to send, not knowing where […]