Will email marketing work for you or does it only work for certain businesses? If you sell a coaching service, what can you include in your emails that your audience will love and eventually make them want to buy from you? If you sell a physical product, surely you can’t just keep trying to sell […]

Our latest guest, Arne Giske is an absolute master of community and conversion, growing a Facebook group of his to over 80k people and making 7-figures along the way. We’ve always believed that building a community and email marketing go hand in hand, so we just had to get Arne on the show to help […]

Do you like to write your emails as you go, or are you a die-hard batcher?  Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn’t fathom such a thing. Whichever approach you prefer…that’s totally cool and you should always choose what works best for […]

Free email list growth from scratch seems like such a long, hard slog, doesn’t it?  And unless you’ve got a spare hundred grand to spend on the likes of Facebook Ads, growing your list by 1000 subscribers a WEEK is surely an impossible task…right?  Well, not necessarily… Our latest epic guests, Codie Sanchez and Ilona […]

Sending your standard weekly or daily email is fine… BUT it’s certainly not the best or easiest way to get sales more sales in your business.  That’s what email marketing automation is for.  With automations, you are really allowing your new audience members to get to know you, and in a world where we are bombarded […]

Could you use a quiz to build your list? Straight talking business coach Lisa Johnson was able to grow her mailing list at a SUPER FAST rate with the use of a single lead magnet. With it getting harder and harder to convince people to sign up to mailing lists, the standard PDF usually won’t […]

There’s some email marketing best practices that might not seem so obvious, but they’ll be the difference between your emails working, or not. There are a few key things you can do in your email marketing to make it as effective as possible and if you’re in need of a little refresher as to what […]

Someone’s just bought your online course…yay! But now what?  Do you just leave them to it and never speak to them again, after your generic “thank you” email?  Well, that’s what most people do… But, if your current customers could become your biggest advocates, spreading the word about you to the world and repeatedly bought […]

This is the question we get asked more than anything – “How often should you email your list?” Chances are, you’re probably still wondering this yourself and if you are, you’re definitely not alone! With all of the conflicting advice out there, it can be really difficult to know the “perfect” frequency for your email marketing audience. […]

What are customer archetypes and how can we use them to deeply connect and motivate our email subscribers? I wonder if you might be wearing the wrong hat in your campaigns? Most emails you’ll receive are from people playing a certain archetype (you’ll know the one we mean in a few minutes), but we want […]

Wish you could write emails like a boss but you’re worried you’re not the world’s best or most interesting writer? Did your grumpy English teacher used to give you a hard time because you just couldn’t get the hang of ‘they’re, their and there’?   So many people put off email marketing because they think their […]

What is your podcast email list growth strategy? You know, moving people from listening to your podcast to actually subscribing to your email list…how are you doing that? So you’ve got a podcast. Great!  But how the hell do you go about getting your listeners onto your podcast email list?   When much of your audience […]

Marketing emails can actually contain value that your subscribers enjoy. What what kinds of things do we mean by ‘value’? These seven different ‘types’ we use are a great source of inspiration when you’re sitting down to write a new email to your subscribers. Like most of the world, you’re probably bombarded with emails every […]

There is SO much work that goes into a new product launch it can be a right bloody nightmare! There’s all the promo videos, the sales pages, the social media content…..it’s just never ending.  BUT, what if there was a way to bypass ALL of that stuff and still successfully sell your new product? In […]

Events can be an amazing way of building your email list, but are you taking full advantage of them? If you’re taking part in any sort of event from a virtual summit to someone else’s Facebook Live, to speaking on stage, you should be using these as opportunities to build your own audience. But how can […]