We get a lot of questions about the equipment needed to get started podcasting, and about what kit we use. So here’s the craic. Over the years of having 4 podcasts we have refined the equipment and learned a lot about what’s needed and what’s not. First of all let’s look at some ‘getting started […]

We all work really hard to win customers, members, and subscribers. But do you work just as hard to keep them? It’s kinda old-school to just bring people in, get them signed up, and then hope that they’ll stick around. It’s way better for retention and reputation if you can use email to nurture them, […]

Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way? Surely if there was a better way to do it that would speed up your processes and make your email marketing more effective, you’d want to know, right? […]

As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That’s just not true! Although we’re huge fans of email marketing, that doesn’t mean that we don’t understand the importance of social media and content marketing too. In fact, we think that they can both work […]

We want to make a statement in case anyone is wondering how our services, products and events will be effected by the current global situation with Coronavirus. GENERAL OPERATIONS We recently became a remote team, all working from our homes so we think it should be business as usual for us. Of course we are […]

One of the big opportunities we’ve got as marketers is to promote other people’s products with affiliate email promotions. Online marketer Ryan Phillips shares a brilliant approach in this episode. If you promote products as an affiliate you get paid a commission on every sale that you generate, earning you a nice second income stream […]

We hear people say a lot that you should send customer feedback questions to your email subscribers and find out what they want, and then give them exactly that! But how can you use the feedback you get from your email list and actually turn that into sales? What should you be asking? And what […]

How do you even know if your email marketing is working and getting the outcome you really want if you can’t track your email sales? Unless you put some sort of tracking in place to monitor it, how do you know that the sales you’re generating are coming from your email efforts rather than other […]

These days people are way more precious about giving away their email address, so if you’re going to use a lead magnet to get people on your list, it’s got to be a good one! Rather than asking people to enter their email address to receive a bland bit of free content, make it something […]

Mike Filsaime has built an online empire by figuring out how to send more personalised emails so his email subscribers feel he’s talking right to them. But how do you send real personal-feeling emails to a list of sometimes thousands of people? Mike Filsaime is on The Email Marketing Show talking about the techniques he […]

What are the best subject lines for sales emails that you can use to get people to actually open your emails? That’s the big question! But the answer is that the best subject line really depends on what it is that you’re trying to achieve with your emails. There are dozens of reasons that you […]

If you’re hot on your email marketing then you’ll already know that no matter how many tweets or memes you put out there, good email marketing will outperform them all. So it makes sense that doing better email marketing leads to more sales and a much better ROI. We’ve been collecting the hottest email marketing […]

This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be! A lot of first-time salespeople and entrepreneurs sometimes get that ‘icky’ feeling when they have to reach […]

We talk a lot about email content but how much time do you spend thinking about your email marketing design? It would be an easy assumption to make that the prettiest and most eye-catching design would get the most engagement but that’s not always the case. What people find attractive and appealing when it comes […]

One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are lots of averages floating around, but let’s be real, we all just want to do better! Imagine […]