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Email Marketing Best Practices

email marketing best practices

There's some email marketing best practices that might not seem so obvious, but they'll be the difference between your emails working, or not.

There are a few key things you can do in your email marketing to make it as effective as possible and if you’re in need of a little refresher as to what they are, we’ve got you covered in today's episode.

Now, these are things that you should ALL be doing all of the time. 

However, we keep seeing this stuff being overlooked time and time again, so we wanted to use today to try and really drill in these best practices to help you ensure your email marketing is killing it and bringing in the best possible results. 

Just remember – information without implementation is well…pretty damn pointless.

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Don't miss a single episode of 

The Email Marketing Show as well. 

Receive a heads up by email when we

drop a new episode (it's free):

Eek! Don't Miss An Episode

Don't miss a single episode of 

The Email Marketing Show as well. 

Receive a heads up by email when we

drop a new episode (it's free):

What are Some Good Practices in Modern Email Marketing?

Episode Content

  • (02:18) Why unsubscribing doesn’t have to mean the end of your relationship. 
  • (04:28) Why might your audience disengage all of a sudden? 
  • (05:37) The wonderful world of segmenting. We LOVE it.
  • (07:03) Because monitoring your engagement isn’t just about checking your open rates. 
  • (09:43) Making a smaller list? Why on EARTH would anyone do that?!
  • (10:44) This is something we always bang on about but we want to make sure this really hits home with you…so here we go again.
  • (12:44) Why making sure your audience remembers you, isn’t enough these days.
  • (13:50) Making best of friends with email platforms such as Gmail? What’s that all about and how can it help you?
  • (15:14) This next one is something you know you ALL should be doing, but we still see many people failing to do it. 
  • (17:25) Rob’s latest subject line of the week is a bit of a cheeky one! 

Episode Resources

  1. Join our Free Facebook Community
    Come hang out, ask questions, get involved and learn how to apply this email marketing stuff to your particular business inside The Email Marketing Show Community
  2. The Complete Daily Email Strategy
    Send high-converting emails that people will LOVE to receive and make sales, without battling writer's block, spending hours writing emails or annoying your subscribers. Pick up your copy here.
  3. Become A Member of The League Of Email Marketing Heroes
    The League is packed with everything you need to get your email marketing taken care of. Full campaigns every month, live trainings, Q&A sessions and more. Check it out here.
  4. Connect with us on Twitter for podcast updates and more email marketing content.

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Eek! Don't Miss An Episode

Don't miss a single episode of 

The Email Marketing Show as well. 

Receive a heads up by email when we

drop a new episode (it's free):

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