Ever heard the terms cross-selling and upselling and wondered what they have to do with email marketing? Aren’t these ‘marketing things’ that happen at checkout? Can you even do cross-selling and upselling with email marketing? Oh yes, you can. And when you use these strategies in the right way in your business, you’ll start making […]

How do you run the perfect sales email campaign? Should you try and sell in every email you send? When do you send live, broadcast emails and when do you create automated campaigns? These are only some of the questions we answer for you today. And we’re willing to bet you can’t wait to get […]

Is it a good idea to launch a holiday email campaign to acknowledge Black Friday, Christmas, New Year’s, Easter, Mother’s Day, Father’s Day, Back to School, and any other holiday or occasion you can think of? It could even be Tacos Tuesday if you want!  Yes, indeed it is.  So let’s talk about holiday email […]

Want to hear the story of how our client Jeri Anderson from West Texas Weight Loss launched a brand new business and used email marketing to make $27,000 in month ONE while being on vacation for a third of that time?  We bet you do.  Let’s get into it, then.  SOME EPISODE HIGHLIGHTS: (0:13) Want […]

What is customer profiling and do you really need it? Yes, you do. But only if you do it the right way. Because when you get it spot on, it’s not as boring as it sounds. Plus, it’s no longer an empty tick-boxing exercise you have to do every year. And yes, it will bring […]

Is the latest Gmail update (December 2023) going to kill your email marketing for good? Everyone’s reacting to this update like it’s the big apocalypse of email marketing. But is that true? Let’s talk about whether this update does or doesn’t affect you, and how you can go about it.  Ready to find out the […]

Wherever we go and whatever we do, we keep being asked about the BEST email marketing campaigns people can run to make tonnes of cash. Well, we have the perfect campaign for you. It’s called the Paparazzi Flash Sale campaign, and our clients are seeing some amazing results with it right now.  Wanna know more […]

How do email marketing and storytelling go together? Should you share stories in your emails? If so, when and how? What type of stories should you tell and where does the inspiration come from? Also, when is it not good to tell a story? Want the Secret Sauce on all this? Let’s get it! SOME […]

Did you just launch a new membership, course, or programme? Was it a successful launch? Or did you not hit your targets? You’re probably looking at the sales and revenue you made, but what about all the other metrics? You could have a traffic problem, an issue with your offer, or perhaps with your conversion. But […]

Are you a membership site owner who worries about how to keep your members interested and engaged so they never leave? Then you’re about to find out exactly what membership retention strategies you can use to retain your members month after month. We know you’ve worked really hard to get those people in, and we […]

Are your subscribers not interacting with your emails? Are they not clicking on your links and buying from you? Is it time to launch a re-engagement email campaign? What does that even do anyway?  Let’s find out, shall we?  SOME EPISODE HIGHLIGHTS: (0:15) Want a FREE resource to get more clicks on your emails? Check […]

Is email nurturing a big waste of time? Do you really have to keep someone on your list for years and years before they buy anything from you? The answer is no.  There’s a better way to make sales in your business and use email marketing to your advantage.  Want to know how? Let’s find […]

Our awesome client Hillary-Marie recently made $16,000 worth of sales with an email marketing campaign she implemented from being part of our membership The League. And you know what’s even better? She copied and pasted that campaign, ran it again for a different segment of her list, and made another $16,000! Want to find out […]

Are you making any of these email marketing copywriting mistakes? Curious to know what we’re talking about? If you’re keen to improve your email copy, we’ve got some super-easy tips here for you. Check them out! SOME EPISODE HIGHLIGHTS: (0:09) Want a FREE resource to get more clicks on your emails? Check out Click Tricks. […]

Are you thinking of writing a business book? Or maybe you have already? Want to find out how you can promote your book launch with email marketing? Let’s have a bit of a chat about that, shall we? SOME EPISODE HIGHLIGHTS: (0:18) Want a FREE resource to get more clicks on your emails? Check out […]