You know you should be emailing more often, but how the hell are you supposed to come up with all of the content? More importantly, how can you make sure each and every one of your emails is getting...
Category - Email Segmentation
Why Is My Email Marketing Not Working?
So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off… Your open rates or click-through rates might be lower than you’d like and...
3 Commandments Of Email Marketing
Because there's nothing more self-aggrandising than calling them Commandments… Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant...
How To Sell To The Right People At The Right Time – With Steve...
Ever wondered how to sell to your new subscribers? You’ve spent money and worked hard to acquire that person into your business, now it’s time to offer them anything and everything you have that...
How To Use Email Tags And Custom Fields – We’re ALL...
Everybody has their own way of organising the email tags and segments within their email marketing system, but is there a right way and a wrong way? Surely if there was a better way to do it that...
How To Get A 60% Email Open Rate – Above Average With Amy...
One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are...
Email List Cleaning: When You Should Delete Your Subscribers
Email list cleaning, it's something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about...
How To Use Behavioural Marketing In Email – Killer...
Ever wondered how many people who opt-in for your freebies actually download them? Sure they're on your list, and you're probably sending them broadcast emails, but did they ever actually consume the...
6 Techniques To Segment Your Email Subscribers
What’s the one thing you can do to understand your email subscribers better and make your list more profitable? Well, it’s segmentation of course! Segmentation is the email marketing trick that we...