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5 Types of Content That Creates Buyers and ‘Assignment Selling’ with Marcus Sheridan from They Ask You Answer

You know you should be emailing more often, but how the hell are you supposed to come up with all of the content?

More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you?

Author of the incredible game-changing content marketing book ‘They Ask You Answer’, Marcus Sherridan is here to absolutely revolutionize the way you think about your emails by going through the 5 subjects that in his words, “move the needle in every single industry”.  

He also discusses the incredibly effective approach, ‘assignment selling’ and how you can use this to quicken your sales process and massively increase your close rate…..because who doesn’t want that?

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Eek! Don't Miss An Episode

Don't miss a single episode of 

The Email Marketing Show as well. 

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drop a new episode (it's free):

5 Types of Content That Creates Buyers and ‘Assignment Selling' with Marcus Sheridan from They Ask You Answer

Episode Content

  • (02:13) It’s two lies and a truth and Rob’s turn again – will he ever catch up with Kennedy?
  • (04:38) So, how do you come up with things to say in your emails?
  • (05:50) The main reason why the 5 subjects work so well in every industry.
  • (06:15) Subject number 1 – most companies don’t know how to talk about this in the right way.   
  • (07:36) Subject number 2 is something we don’t usually search for until we’re serious about buying it… which is why it’s perfect.
  • (08:25) Subject number 3 – have you done your due diligence?
  • (09:22) Subject number 4 is something we are all obsessed with. Yes, even you!
  • (09:59) Subject number 5 and it’s “simply the best.”
  • (10:47) OK, but where and when should you use these 5 subjects within your emails?  
  • (11:23) The hostage situation and honest reviews about yourself. It’ll make sense, we promise.
  • (15:14) Very few business do this, which is exactly why you should.
  • (15:54) Assignment selling and what Marcus does differently.
  • (17:48) How to stop wasting your valuable time by using assignment selling.
  • (20:31) What sort of questions should you be asking?
  • (21:53) How you can incorporate assignment selling in your emails….because that’s probably why you’re listening to this, right?
  • (22:55) Being more demanding and closing more sales? We’re in.
  • (24:49) Have you ever been ghosted before? This subject line leads to an answer in 90% of the time on the very same day.

Episode Resources

  1. Join our Free Facebook Community
    Come hang out, ask questions, get involved and learn how to apply this email marketing stuff to your particular business inside The Email Marketing Show Community
  2. The Complete Daily Email Strategy
    Send high-converting emails that people will LOVE to receive and make sales, without battling writer's block, spending hours writing emails or annoying your subscribers. Pick up your copy here.
  3. Become A Member of The League Of Email Marketing Heroes
    The League is packed with everything you need to get your email marketing taken care of. Full campaigns every month, live trainings, Q&A sessions and more. Check it out here.
  4. Connect with us on Twitter for podcast updates and more email marketing content.

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Eek! Don't Miss An Episode

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drop a new episode (it's free):

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