Do you worry about your unsubscribe rate? Do you obsessively log into your email marketing software to check it and then panic over it? If you do, you need to stop that. Your unsubscribe rate is actually a good thing! Want to know why? Let’s find out! SOME EPISODE HIGHLIGHTS: (2:48) Fancy a 14-day FREE […]

Do you want to know why email marketing is right at the top of the digital marketing trends for 2022? Let’s face it – if it isn’t already, email marketing needs to be the top priority for your business in 2022. Ready to find out why and (most importantly) what you can do to make […]

Do you use advertorials in your business? Hang on. Do you even know what advertorials are? Because not many people do (or know what these types of pre-sale pages are called!) So let’s hear it from Rachel Mazza, who gives us the ins and outs about advertorials and shares some awesome examples of advertorials you’ll […]

Is 2022 the year you’re finally going to focus on building your email list? You might have heard us say this before, but once you’ve worked out how to maximise the amount of money you’re making from your existing list, you need to also grow your list.   So… want some awesome strategies that will […]

Ever wondered why retention is important in your membership? If you’re focusing all your energy on acquiring new members, you want to know what our friend Liz Beadon has to say. Having worked with big brands like Virgin and Samsung, Liz is a retention and loyalty strategist. She works with membership and subscription site owners to […]

We see people follow bad email practices all the time. And you know what? Doing the stuff we’re going to talk about here holds you back from doing better and more effective email marketing and getting the results you want in your business. So are you ready to find out what the top email marketing […]

We know that human beings buy based on urgency. That’s why sales like Black Friday do so well – because the sale is ending soon, and the opportunity is going away. But does urgency only work if you take a product off the market? What happens if you want to keep your membership or course […]

This week on the podcast we interviewed former Stanford marketing lecturer and best-selling author Nir Eyal. We invited Nir to share his extensive knowledge and some of the research he conducted to write his book, Indistractable, and our conversation led to some incredible time-saving tips for email marketing that you can also apply to your […]

We get asked this question all the time. What’s the best email automation system? How do you pick one? And you might be surprised, but there’s not one single universal answer to this question!  So… want to know exactly what you need to do when you’re looking for the best email marketing platform for your […]

Do you find the idea of email automation daunting? Well, you shouldn’t! Because the right email campaigns can help you get awesome results in your business. This week on the podcast we chatted to Chelsea Martinus from Black Girl Boss Collective, who shared the best cart abandonment emails and tips to help you retarget your […]

This week on the podcast we’re talking about onboarding emails examples. Are you a course creator? Do you have an onboarding sequence? Or is it just one of those things that get pushed to the side at the end of a busy launch? Well, if you want to find out exactly how to use your […]

You’ve got an offer ready and have emailed your subscribers. Once. Maybe twice. Sure, you’d like to email them a bit more. That would help with your sales, right? But you just don’t know what to email about! So here are 7 sales elements that will give you more reasons to email during your launch […]

Have you ever experienced a slump in sales? We know we have. But we’ve also learnt to read the signs so we know when one’s about to happen. And we’ve come up with a few strategies to get ourselves out of it. So here’s what we’re talking about today – exactly what to look out […]

Janet Murray is the Queen of Courageous Content. This week she’s back on the show as our first returning guest – talking about how to come up with content ideas to promote your products and services. So, are you ready to find out how to create courageous content, with the amazing Janet Murray? Grab pen […]

In today’s episode, we do something a little bit different and share a success story from one of the members of The League – Gisele St. Hilaire. Gisele is a certified FeldenkraisⓇ practitioner and Assistant Trainer and the founder of Sunyata Movement Studio Inc. In other words, she helps people overcome pain and injury! Isn’t […]