
How to turn data into amazing outcomes – learn about Measuring Marketing with Chris Mercer
Do you want to learn how to turn some super simple data into amazing insights and even better outcomes? Today’s episode teaches you everything you need to know about measuring marketing with Chris Mercer. If just hearing the mention of Google Analytics makes you break up in hives, this episode is for you. Because you […]

How to create and sell courses online that people actually want
There’s nothing worse than spending time and energy into creating an online course and then finding out that nobody actually wants to buy it, right? We’ve been there and done that. So here are our best tips to help you create and sell courses online. The trick? You want to be sure that people in […]

Who should not join The League of email marketing heroes
Who should NOT join our community – The League of email marketing heroes? Because (news flash) The League isn’t for everyone. Ready to find out who The League is perfect for and who isn’t a good fit for our membership? Let’s go! SOME EPISODE HIGHLIGHTS: (4:26) What types of businesses can join The League? […]

Why We No Longer Take On Clients or Offer Coaching
While we’ve not built email campaigns for people since summer 2019, we continued to offer strategy, coaching and consultancy up until Spring 2021 before deciding to really focus on having the most impact with the most people to fulfil our mission. OMG did we love client work. And most of our clients have become really […]

5 Elements to Grow an Online Business
How on Earth do you grow an online business? And where does email marketing fit in? This week on the show we talk about the 5 different things you need to do to grow your business. So if you’ve got this awesome product or service, you put together an offer, you’ve been telling people about […]

What should I talk about in my emails? Email marketing content ideas you’ll use.
So you’re an undertaker. An accountant. A photographer. You sell something people don’t need to buy every day. So what the hell can you share in your emails? Are you ready to have your mind blown with some cool email marketing content ideas that will make your subscribers absolutely love you? In this episode, we […]

You’ve Got a Lead Magnet, Now What?
So, you’ve just created the best lead magnet ever known to mankind. Awesome! But now what? Lead magnets (good ones) are a great way of getting people to join your email list. But getting people to join your list is only a teeny tiny part of the email marketing puzzle. When the aim of the […]

Writing Subject Lines Without Using Formulas
Want to know how to write incredible subject lines without using formulas? Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your audience isn’t going to open your email at all. So, how can you ensure your subject lines are as […]

How To Get People To Forward Your Emails And Grow Your List
Imagine being able to get viral growth of your email list? That would be pretty kick-ass, wouldn’t it? The best thing about this, is that you don’t even have to have a huge list to begin with. All you need is a few key ingredients and you can begin to watch your email list grow […]

Why Sending An Email Will NOT Make You Sales
Feeling disheartened because you’ve been sending emails and you’re not making any sales? Fear not, we’re going to help you to fix this from today, and it’s probably a lot more simple than you think. Email marketing is still (and probably will be for a long time to come), one of the very best ways […]

Predictions of Email Marketing 2021
It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales. But are there going to be any changes to how email marketing works and performs this year? More importantly, how can you ensure that your own email marketing is as effective as possible? In a […]

Is Email Marketing Right For Me?
Will email marketing work for you or does it only work for certain businesses? If you sell a coaching service, what can you include in your emails that your audience will love and eventually make them want to buy from you? If you sell a physical product, surely you can’t just keep trying to sell […]

Podcast Equipment Recommendations For Getting Started and What We Use To Produce The Email Marketing Show
We get a lot of questions about the equipment needed to get started podcasting, and about what kit we use. So here’s the craic. Over the years of having 4 podcasts we have refined the equipment and learned a lot about what’s needed and what’s not. First of all let’s look at some ‘getting started […]

Coronavirus Statement
We want to make a statement in case anyone is wondering how our services, products and events will be effected by the current global situation with Coronavirus. GENERAL OPERATIONS We recently became a remote team, all working from our homes so we think it should be business as usual for us. Of course we are […]

How To Do Better Email Marketing In 2020: Your Questions Answered
If you’re hot on your email marketing then you’ll already know that no matter how many tweets or memes you put out there, good email marketing will outperform them all. So it makes sense that doing better email marketing leads to more sales and a much better ROI. We’ve been collecting the hottest email marketing […]