We talk a lot about email content but how much time do you spend thinking about your email marketing design? It would be an easy assumption to make that the prettiest and most eye-catching design...
Category - The Email Marketing Show Podcast
The Best Email Marketing Podcast – The Email Marketing Show
How To Get A 60% Email Open Rate – Above Average With Amy...
One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are...
Email List Cleaning: When You Should Delete Your Subscribers
Email list cleaning, it's something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about...
How To Use Behavioural Marketing In Email – Killer...
Ever wondered how many people who opt-in for your freebies actually download them? Sure they're on your list, and you're probably sending them broadcast emails, but did they ever actually consume the...
Turn Customer Feedback Emails Into Sales [Part 2]
In Turn Customer Feedback Emails Into Sales [Part 1] we got chatting about something a little different to the usual, instead of talking about the emails you send to your subscribers, we started...
The Anatomy Of A Sales Email Campaign – ‘Pushing...
It’s all well and good sending out single emails to your list, but they’re not going to make much impact unless they’re part of an email campaign. The tricky part is sending out multiple emails...
Turn Customer Feedback Emails Into Sales [Part 1]
This episode is a little different as we’re not talking about the emails you send to your subscribers, but instead the emails that they send to you. That’s right, we’re talking about how to get those...
Retargeting With Email Marketing – Scooping Up The Sales...
Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing. After working in all different...
6 Techniques To Segment Your Email Subscribers
What’s the one thing you can do to understand your email subscribers better and make your list more profitable? Well, it’s segmentation of course! Segmentation is the email marketing trick that we...
Writing The Perfect Welcome Email – Saying Hello With...
The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which...