How We Turned 1 Product Into $2.4million
We’re Kennedy and Fifi, and this week, we’re going to take you behind the scenes of how we transformed a single product here at Email Marketing Heroes, into a massive $2.4 million in revenue. PLUS – we’ll break down each of the core principles we used too so that you can use these to scale […]
Creative Email Batching Techniques That Will Save You Time & Energy
Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker? We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there – staring at a daunting list of emails to send, not knowing where […]
How To Keep Your Email Marketing Tidy (Tags, Automations and Subscribers)
Let’s face it, your email marketing platform can get really messy, really quickly if you’re not organised. With automations, tags, and campaigns flying all over the place, things can go from zero to chaos in no time. That’s why, in this week’s episode of ‘The Email Marketing Show’, we tackled how to stay organised with your […]
How to Come Up With Your Next Email Campaign (Without Overthinking It)
One of the most common challenges that email marketers face is coming up with new email campaigns. We’re Kennedy and Fifi, and whether you’re stuck on what to say or when to send it, that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show! Want to get more sales from your […]
How to Measure Email Marketing Success with the Right Numbers
When it comes to running a business, it can feel like you’re constantly drowning in numbers. Open rates, click-through rates, conversion rates—it’s easy to get lost in data. But here’s the truth: most of these numbers don’t actually matter. So, which ones do? We’re Kennedy and Fifi, and that’s exactly what we’re tackling in this […]
How We Are Currently Leveraging The Power Of AI To Create A Smarter Business
Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. So let’s talk about how we are leveraging the power of AI right now in our business. We’re Kennedy and […]
How To Send Promotional Emails WITHOUT Annoying People
Today, we’re diving into a common fear many marketers have: sending promotional emails without being seen as annoying. We’ve all been there—hovering over the “send” button, worrying about how our emails will be perceived. We’re Kennedy and Fifi, and today we’re going to unpack this together and help you send those emails with confidence! Ready […]
9 Psychological Things That We Use In All Of Our Campaigns
How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing. We’re Kennedy and Fifi, and today we’re going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our […]
How To Sell More By Tapping Into The Power Of Buyer Psychology In Your Email Marketing
How can you make your email marketing more effective? How do you sell more? By using buyer psychology in your email marketing. We’re Kennedy and Carrie, and we’re sharing all the good stuff about that. Ready? Then buckle up! SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the conversation? Join our FREE Facebook group. […]
The 7 BEST Email Marketing Strategies That Shouldn’t Work (But Absolutely Do!)
What are the BEST email marketing strategies out there? Well, we have 7 strategies for you that shouldn’t work, but they absolutely do! We’re Kennedy and Carrie, and the things we’re going to share might surprise you. But trust us, they work! Ready to get all the good stuff? SOME EPISODE HIGHLIGHTS: (0:33) Want to […]
How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business
How and why should you create an email marketing strategy plan? What are the pros and cons? What can planning help you achieve in your business? We’re Kennedy and Carrie, and you’re about to find out how planning your email marketing activities can be super simple and effective. Ready? SOME EPISODE HIGHLIGHTS: (0:32) Want to […]
The 7 Proven And Essential Email Campaigns To Add To Your Marketing Strategy And Elevate Your Business
How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place? We’re Kennedy and Carrie, and here are the 7 email campaigns we think every business should have. Ready to take notes? (And, most importantly, take action?) SOME EPISODE HIGHLIGHTS: (0:38) Want to […]
Practical Ways To Increase The Average Click-Through Rate In Your Email Marketing
What’s a good click-through rate? How can you drive a click-through rate increase in your email marketing? Is it possible? Why does it even matter? Let’s find out the answers to these questions – and more! SOME EPISODE HIGHLIGHTS: (0:11) Grab our amazing resource Click Tricks totally for FREE! (4:29) Why is your click-through rate […]
Tap Into The Mind-Blowing Power Of Familiarity Exposure Psychology In Your Emails To Boost Sales In Your Business
What is familiarity exposure? Also referred to as mere exposure, there’s a whole stack of theories around how the psychology of familiarity in marketing works and can help you make more sales. That’s right. Become a ‘household brand’, and more people will buy from you. Want to know how it all works? Let’s find out. […]
How To Show Customer Transformations In Your Email Marketing With Relatable Before-And-After Stories
Do you collect testimonials in your business? What’s the best way to show customer transformations in your email marketing? Can the success stories and case studies of your customers help you convert more of the people on your email list? If you want to learn an easy way to go beyond your regular, commoner-garden testimonial, […]