Advanced Psychology: Using Compound Curiosity
Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That’s right – it’s not just curiosity the way you may have been taught before. This will quite literally blow your mind! Ready […]
7 Email Marketing Things That Shouldn’t Work (But Do)
Want to know how to make the most of your email marketing? Then we’ve got something pretty special for you here. It’s the 7 best email marketing strategies that shouldn’t work but absolutely do. They’re undervalued and probably even sound a little bit ludicrous. But if you want better results with your email marketing, you […]
How To Get Back On The Email Wagon When You Fall Off (Back To School Edition)
So you haven’t been emailing your list for a while. You’ve fallen off the email marketing wagon and now you’re wondering about the best way to get back onto it. With every day that passes, the thought of starting again fills you with even more dread. But there’s a way to do it – emailing […]
12 Things That We Use On Stage That Help Our Email Marketing
What do stage entertainment and email marketing have in common? As you may know, we are both from an entertainment background. Rob is a comedy hypnotist and Kennedy is a psychological mind reader (or mentalist). That means we spend a big chunk of our lives on stages using psychology to make people do certain things, […]
9 Psychological Things That We Use In All Of Our Campaigns
How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing, which is why today we’re breaking things down and sharing the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our […]
What to do if you have a high unsubscribe rate
What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear so many people telling us they put in a lot of work to build their list just to see their […]
Why You Might Want to Think Twice About Consumption Emails
How do you encourage your audience to consume your content? Whether it’s a free download or a paid course or a membership, how do you use your emails to inspire your subscribers or customers to use the amazing content they now have access to? Today we’re covering content consumption by sharing an exclusive panel discussion […]
How to Do Deadlines Well and Ethically
So you want to use deadlines in your marketing. You want to close your offers on a particular date and time and, more than anything, make sure they work. In other words, you want to use deadlines effectively. But you also want to do it genuinely and honestly. This is no doubt one of those […]
5 Questions About Email Marketing From Our Group Coaching Calls
Want to find out what we get asked inside our exclusive, members-only group coaching calls? This week we’re taking behind the scenes of the coaching calls we do inside our membership, The League. We’re going to not only share the questions about email marketing that our members ask us, but also the exact answers we […]
Write Emails Using Artificial Intelligence (AI)
Does Artificial Intelligence have a place in email marketing? Can you use AI tools to outsource your email writing? These are some of the questions we’re answering for you today after testing a few AI tools. Curious to learn what we found? SOME EPISODE HIGHLIGHTS: (0:12) Want to get more sales from your email marketing? […]
How Cody Burch Increased Sales by Exactly 1,000% in 1 Month with Just 10 Emails
Today on the podcast we chat with Cody Burch. Cody is a member of The League and helps course creators and membership site owners launch their programs with funnels and Facebook ads through agency done-for-you work, a membership, live events, and courses. He’s here to tell us how he increased sales with email marketing by a […]
What Emails Should You Send Your Paying Members? with Mike and Callie from Membership Geeks
Today on the podcast, we chat with our friends Mike and Callie from Membership Geeks about the emails you send once people have joined your membership. Mike and Callie know everything about memberships, and they’re sharing their best practice around email marketing for paying members. This conversation is all about the importance of communicating with […]
How To Decide Whether Your Messaging Should Change in a Crisis
In today’s special episode, we want to share some strategic-thinking processes to help you decide whether your messaging should change in a crisis. When something big happens in the world, and it affects everyone on a large scale, it can seem like everyone has a strong opinion on it. So how can we make the […]
7 Essential Email Campaigns Examples For Your Business
Do you use automated email marketing campaigns in your business? If you don’t, you’re missing a trick that will help you elevate your email marketing and get more results and sales in your business. So are you ready to find out what essential email campaigns examples we highly recommend every business should have? Let’s do […]
Creative Ways to Batch Your Emails
Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker? And does it help with your ideas and motivation? These are some of the questions we answer in this podcast episode and blog post. Are you ready to find out how batching can help you […]