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List Building Podcasting The Email Marketing Show Podcast

The One Page Digital Marketing Funnel – Simplify To Monetise with Michael Greenberg

Can you imagine the beauty of a one page digital marketing funnel?

We entrepreneurs just LOVE to overcomplicate everything, don’t we? Especially when it comes to our funnels.

Think about it, imagine you’re wanting to start a new online business. You’ve got the new landing page, up-sell pages, blog, social media channels and tonnes of other marketing funnel stages, process and systems to put in place before you can even launch your idea!

But do we really need all of this stuff or is there way in which we could simplify…and we mean really simplify the entire process and still have a successful business?

In this episode we’re joined by the awesome Michael Greenberg of Call For Content, and we talk about an incredibly specific (and perhaps revolutionary?!) strategy for those of us who don’t have the time, energy or resources to manage an omnichannel (we love that word) content strategy.

It’s a one page digital marketing funnel. This might be one of the fastest-to-implement marketing funnel templates on the planet, right?!

In Michael’s example it all starts with a podcast, but this could be almost any piece of content that you’re putting out. A blog post, a YouTube video or social media channel. But instead of having all those usual pages to create that put you off creating your content marketing funnel – it’s just one page.

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Don't miss a single episode of 

The Email Marketing Show as well. 

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drop a new episode (it's free):

The One Page Digital and Email Marketing Funnel – Simplify To Monetise with Michael Greenberg

Episode Content

  • (1:30) Two lies and one truth about Michael. Will Kennedy get this correct yet again or are his mindreading days finally behind him?
  • (3:54] Let’s dive right into who this simplified online marketing funnel is for and what it helps us to do.
  • (5:51) Some of the fastest growing companies in the world are based purely off a strategy just like this. Let’s find out how you can emulate them. 
  • (8:15) What is the actual structure of this campaign and how can you implement it into your own business? More importantly, where does the monetization happen? (After all it is a sales and marketing funnel, aren’t they all?)
  • (10:42) Let’s dive deep into the free marketing funnel template Michael calls The One Page Funnel.
  • (11:53) More people than ever listen to podcasts embedded on blogs. Does this new strategy mean we have to get rid of this?
  • (12:38) What should the frequency of your emails be and what should you actually put in them? 
  • (15:01) Entrepreneurs love messing around as it means we get to avoid doing the most important stuff. Now we won’t have an excuse!
  • (17:21) What is Michael’s go-to formula for the perfect subject line?

Episode Resources

Contact Michael on:

Call For Content Website
LinkedIn
Twitter

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