What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear...
Category - Email Tracking and Analytics
Two Things to Start Collecting So You Know What’s Working...
Do you ever find yourself making important business decisions based on a hunch? Would you like to know how you can improve the success rate of email marketing (and your marketing in general) by...
Warning: 6 Lies Your Email Marketing Platform Is Telling You
Email marketing platforms make some things super easy to do. But just because some features exist or are set up in a certain way, it doesn't mean they're right! There are things that email marketing...
How to turn data into amazing outcomes – learn about...
Do you want to learn how to turn some super simple data into amazing insights and even better outcomes? Today's episode teaches you everything you need to know about measuring marketing with Chris...
Get Your Emails Delivered (And Avoid The Spam Folder) With...
Let's talk about how to get your emails delivered because having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right? After all, if they go into your...
Why Sending An Email Will NOT Make You Sales
Feeling disheartened because you’ve been sending emails and you’re not making any sales? Fear not, we’re going to help you to fix this from today, and it’s probably a lot more simple than you think...
Why Is My Email Marketing Not Working?
So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off… Your open rates or click-through rates might be lower than you’d like and...
How To Track Your Email Sales – UTM Tracking With Tatiana...
How do you even know if your email marketing is working and getting the outcome you really want if you can't track your email sales? Unless you put some sort of tracking in place to monitor it, how...