Is email marketing dead? We hear this quite a bit. And it's understandable. People might be thinking email marketing dead, dying, or at least limping. We've got all these social media...
Category - Email List Hygiene
How to Say ‘No’ to Extending An Expired Offer
Limited-time offers, also known as urgency-bound or scarcity-bound offers. We all know what they are. A flash sale, a bundle, an offer with a discount, something that expires at a particular...
How to Email Your Abandoned Email List
You've abandoned your subscribers. You sent them the freebie they signed up for or the product they bought, but you haven't emailed them in ages. They've forgotten about you. So how do you reactivate...
How To Improve Your Email Marketing – The 8 Unexpected...
We all want to do better at email marketing, don't we? But how? Well, the good news is that we all learn skills along the way – in previous jobs and careers, through courses, or even hobbies...
When Is It Too Early to Segment Your Email Subscribers?
When do you segment email subscribers? When exactly is the right time to start? On day one? When you reach your first 2,000 subscribers? Or maybe 20,000? Well, it depends… If you're...
Get Your Emails Delivered (And Avoid The Spam Folder) With...
Let's talk about how to get your emails delivered because having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right? After all, if they go into your...
Why Is My Email Marketing Not Working?
So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off… Your open rates or click-through rates might be lower than you’d like and...
3 Commandments Of Email Marketing
Because there's nothing more self-aggrandising than calling them Commandments… Over the years, we’ve found LOTS of things that you should (or shouldn’t) do that can make a significant...
How To Clean Your Email List – List Hygiene With Steve Wagner
How clean is your email list? No, we're not talking about how often your clean your laptop screen! We mean, do you know how many people on your email list are potential threats to your email...
Email List Cleaning: When You Should Delete Your Subscribers
Email list cleaning, it's something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about...