What if we told you there’s a way to get people practically begging to buy from you, without you having to be pushy, salesy, or awkward? What if you could flip a switch and suddenly, people want what you’ve got so badly, they chase you?

Sounds like magic, right?

It’s not.

This one simple idea changes everything. And once you know it, you’ll never struggle to sell online again. It’s all about letting people experience what it’s like to work with you. And it works even if your audience is super skeptical and doesn’t trust anyone.

Let’s dive in.

Want to get more sales from your email marketing?

Before we get started with today’s episode, we’ve put a little something together for you.

It's really cool and it's FREE (yes, it's cool and free – we're nice like that).

There's 1 email strategy that has brought in over 8,000+ customers (and $Millions) into our business. It's called the “Fast & Forever” framework. And now, for the first time ever, we're sharing that with you (HERE)

You'll get a One-Sheet with the entire framework – PLUS – a full masterclass walking you through each element of the framework so that you can use it in your business too. Click here to get access to it.

---

Why Most People Don’t Trust You (Yet)

Here’s the truth: when someone finds you online, they don’t trust you. At all.

It’s not personal. They’ve been burned before. They’ve bought stuff that didn’t help. They’ve followed gurus who didn’t deliver. So now? They assume you’re just more of the same.

And that’s why your sales feel like a fight.

But it doesn’t have to be that way.

What Schools Know About Selling That You Don’t

Back in school, there was this thing called Open Day. Remember that?

A teacher asked students to stick around after hours to show visitors, usually younger kids and their parents, what the school was like. You’d explain how the science lab worked. Show off the drama room. Let them feel what it was like to go there.

Why? Because when people can picture themselves as part of something, they feel safer saying yes.

Schools do this because it works. And guess what? So can you.

Give People a Real Taste of What You Do

People don’t just want to hear how good your product or service is. They want to feel it.

That’s the secret.

When someone experiences what it’s like to be your customer, they build trust. They get desire. They decide for themselves what they want. No hard sell needed.

Here’s how to do it online.

Run Your Own “Open Day” Online

Even if you run an online business, you can hold your own version of an Open Day. And it’s simple.

Let people come to a live Q&A session as your guest. Just like you’d let someone visit your class or gym for free, invite them to experience your coaching or membership before they buy.

Tell them: “Come hang out. Ask questions if you want. Sit and listen if you prefer. Just be my guest.”

When they see you live, helping real clients, solving real problems, they’ll get how good you are. They’ll feel the value. And many of them will want more.

Let Them See You In Action

Teaching live is powerful. You’re in your flow. You’re not reading off a script. You’re real, raw, and reacting to what people need.

When people see that? They think, “Holy crap, this is amazing. I want this in my life.”

That’s what happened to one business owner looking to join a mastermind. Instead of being sold to, he was invited to sit in on a session. Just try it out. No pitch. No pressure.

And when he saw the vibe, the people, the conversations, he was all in. No sales call needed.

Offer a Low-Stakes Trial

Can’t run a live session? Try a trial offer.

Let people join your membership for $1. Or try your coaching for a week. Or download one tool that gives them a quick win.

Think about it like a test drive. When you sit in a car, smell it, feel the seat, hear the engine, suddenly, you want it.

People don’t want descriptions. They want to feel. And when they feel good using your stuff, they want more.

Real Feelings = Real Sales

Your product might be amazing. But no one knows that yet. So you have to show them.

Not with flashy promises.

Not with big sales pages.

But by letting them feel what it’s like to be your client.

Like when you go mattress shopping. You lie on a bunch of them. Some feel weird. Some are just right. Then, BAM, you find the one. That’s how people feel when they get a taste of what you do. The right ones will love it. The wrong ones will leave.

And that’s okay.

Be Brave. Be Real. Be You.

If your style is laid-back, show it.

If you swear on calls, let them know up front.

The worst thing you can do is hide who you are until after someone pays. That’s how you end up with refunds and complaints.

Show people what the real experience looks like. That builds the best kind of trust, the kind that makes people say, “Yes, THIS is for me.”

Not Live? No Problem. Use Clips

If you don’t run live sessions, you can still let people peek inside.

Send a short unedited recording of a real coaching call. Just make sure it’s ethical and you have permission. Keep it raw and real. Don’t polish it too much. The realness is what works.

They’ll hear how you think. How you solve problems. How you care.

That’s powerful.

Help Them Get Tiny Results, Fast

Another great way to let people feel what you do? Get them a quick win.

Send them a free tool. A tip. A tiny lesson that works. When they use it and see results, they think:

“Wow. If this is what I get for free… what happens when I pay?!”

That’s when desire explodes.

And when they decide to buy, it’s not because you begged them to. It’s because they want to.

Let Them Feel Like a Client

The whole point?

Let people feel what it’s like to work with you before they pay.

• Let them join a live Q&A.
  
• Offer a tiny trial.
  
• Share real recordings.
  
• Give them quick wins.

It’s all about creating a feeling.

Because once they feel it, they’ll decide for themselves that you’re the one they want to buy from.

This Is How Selling Gets Easy

You don’t need to be pushy. You don’t need to beg. You just need to let people feel what it’s like to win with you.

When they experience your magic, even just a taste, they’ll lean in. They’ll trust. And they’ll say, “Yes, I want more.”

That’s how you sell absolutely anything online. Not by shouting louder. But by showing up real, raw, and ready to help.

So try it. Run your own open day. Give a trial. Share a result. Let them feel the transformation.

Because once they feel it, they’ll never forget you.

And they’ll want to tell everyone they know.

Related episodes

The Affiliate Marketing Playbook: How to Make Sales Without Annoying Your List

Webinars That Sell: Insider Secrets from Jason Fladlien!

How to Use Storytelling in Your Emails to Get a 22% Higher Open Rate

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

Join our FREE Facebook group

If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

Try ResponseSuite for $1

This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Grab The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days).

If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

Subscribe and review The Email Marketing Show podcast

Thanks so much for tuning into the podcast! If you enjoyed this episode (all about how to kick off an email reactivation campaign and get back on the email marketing wagon) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. 

And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!