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What Is The Ideal Frequency For Sending Marketing Emails?

In today’s episode we’re tackling one of the most common questions in email marketing: how often should you send marketing emails?  Whether you’re just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall list engagement, and deliverability (and more!) Let’s dive in! […]

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If I Started Over with List Building – What Would I Do?

In this week’s episode, we’re tackling a popular question: “How would you build your email list if you were starting all over again?”  It’s something I’ve been asked countless times at events and on panels, and I’ve actually had to do it myself a few times over the years. So, let’s dive into the strategies […]

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How to Evergreen The Sales of a Cohorted Program

In this episode we’re talking about how to make sales every single day when your offer is only available at certain times. If you run programs that are opened and closed in live rounds or cohorts, this episode is for you! Joining us is the fabulous Fifi Mason for her final episode as co-host of […]

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WTF Is An Automated Customer Journey? Use the SCORE Method

WTF is an automated customer journey and why do you need to worry about it? We’re Kennedy and Fifi, and today we’re going to dig into what automated customer journeys really are, why they work, and how to build them into your email marketing strategy.  Plus, we’ll even peel back the curtain on the SCORE […]

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How We Turned ONE Product Into $2.4million

How We Turned 1 Product Into $2.4million

We’re Kennedy and Fifi, and this week, we’re going to take you behind the scenes of how we transformed a single product here at Email Marketing Heroes, into a massive $2.4 million in revenue. PLUS – we’ll break down each of the core principles we used too so that you can use these to scale […]

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Save Time & Energy With These Email Batching Techniques

Creative Email Batching Techniques That Will Save You Time & Energy

Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker? We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there – staring at a daunting list of emails to send, not knowing where […]

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Your Email Platform Is Telling You 6 Lies

Warning: 6 Lies Your Email Marketing Platform Is Telling You

Welcome to another episode of The Email Marketing Show!  We’re Kennedy and Fifi, and this week, we’re exposing six lies your email marketing platform might be feeding you – and what to pay attention to instead. Want to get more sales from your email marketing? Before we get started with today’s episode, we’ve put a […]

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How To Keep Your Email Marketing Tidy

How To Keep Your Email Marketing Tidy (Tags, Automations and Subscribers)

Let’s face it, your email marketing platform can get really messy, really quickly if you’re not organised. With automations, tags, and campaigns flying all over the place, things can go from zero to chaos in no time. That’s why, in this week’s episode of ‘The Email Marketing Show’, we tackled how to stay organised with your […]

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Plan Your Next Email Campaign Without Overthinking

How to Come Up With Your Next Email Campaign (Without Overthinking It)

One of the most common challenges that email marketers face is coming up with new email campaigns. We’re Kennedy and Fifi, and whether you’re stuck on what to say or when to send it, that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show! Want to get more sales from your […]

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Measure Your Success With The Right Numbers

How to Measure Email Marketing Success with the Right Numbers

When it comes to running a business, it can feel like you’re constantly drowning in numbers. Open rates, click-through rates, conversion rates—it’s easy to get lost in data. But here’s the truth: most of these numbers don’t actually matter. So, which ones do? We’re Kennedy and Fifi, and that’s exactly what we’re tackling in this […]

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Leveraging The Power Of AI

How We Are Currently Leveraging The Power Of AI To Create A Smarter Business

Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. So let’s talk about how we are leveraging the power of AI right now in our business. We’re Kennedy and […]

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Send Promotional Emails Without Annoying People

How To Send Promotional Emails WITHOUT Annoying People

Today, we’re diving into a common fear many marketers have: sending promotional emails without being seen as annoying. We’ve all been there—hovering over the “send” button, worrying about how our emails will be perceived. We’re Kennedy and Fifi, and today we’re going to unpack this together and help you send those emails with confidence! Ready […]

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Turn Your Funnels Into Sales Machines

Turn Your Funnels into Sales Machines with Kate McKibbin

We’re Kennedy and Fifi, and on this episode of The Email Marketing Show, we’re chatting with Kate McKibbin from Hello Funnels to discover powerful ways to optimise your email marketing funnels. Ready? Let’s go. Stop Over-Segmenting Your Email List Segmenting your email list is crucial, but it’s easy to go overboard. The key here is […]

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9 Campaign Psychology Techniques

9 Psychological Things That We Use In All Of Our Campaigns

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing. We’re Kennedy and Fifi, and today we’re going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns. Ready to discover all our […]

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Email Marketing Automation Strategy Mistakes LANDSCAPE

The Biggest Mistakes You’re Making With Your Email Automation

Do you automate your emails? Did you know you could (unknowingly) be making these very common mistakes with your email marketing automation? We’re Kennedy and Fifi, and today we’re going to share what you can do better with your automated email sequences. Ready? Let’s go. SOME EPISODE HIGHLIGHTS: (1:06) Want to carry on with the […]

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