fbpx

Day 7

We love split-testing email subject lines… and there is a ton to learn from it.

Here's 5 of our recent tests (and the results are at the bottom):

1 –  A) Postcard from London    vs    B) DO NOT BEND [Photo Enclosed]

2 –  A) He sent me this strange video…    vs    B) I got this email from a stranger

3 –  A) seduce your subscribers! (not literally…)    vs    B) You smooth talker, [firstname]!

4 –  A) You do this every day.    vs    B) You do this every day, [FIRSTNAME].

5 –  A) I'm 💩 at email marketing.    vs    B) Thunderbirds are *go*…

——

WINNERS: B, A, A, B, A