Why You Might Want to Think Twice About Consumption Emails
How do you encourage your audience to consume your content? Whether it’s a free download or a paid course or a membership, how do you use your emails to inspire your subscribers or customers to use the amazing content they now have access to? Today we’re covering content consumption by sharing an exclusive panel discussion […]
How to Do Deadlines Well and Ethically
So you want to use deadlines in your marketing. You want to close your offers on a particular date and time and, more than anything, make sure they work. In other words, you want to use deadlines effectively. But you also want to do it genuinely and honestly. This is no doubt one of those […]
5 Questions About Email Marketing From Our Group Coaching Calls
Want to find out what we get asked inside our exclusive, members-only group coaching calls? This week we’re taking behind the scenes of the coaching calls we do inside our membership, The League. We’re going to not only share the questions about email marketing that our members ask us, but also the exact answers we […]
What Emails Should You Send Your Paying Members? with Mike and Callie from Membership Geeks
Today on the podcast, we chat with our friends Mike and Callie from Membership Geeks about the emails you send once people have joined your membership. Mike and Callie know everything about memberships, and they’re sharing their best practice around email marketing for paying members. This conversation is all about the importance of communicating with […]
Behind The Scenes of our Business Strategy Session in Manchester
This week we’re giving you something a little different – something that has less to do with email marketing and a lot more to do with how to run a business strategy session for your business. And to help you do just that, we’re taking you behind the scenes of our own business strategy weekend […]
Turn Problems into Opportunities – Convert Haters into Sales with Laura Belgray from The Talking Shrimp
So you started sending more emails to your subscribers and now you’re getting ‘hate mail’. That’s right – some people are replying with complaints and negative feedback. And how do we deal with those? Laura Belgray, the founder of Talking Shrimp® and co-creator of The Copy Cure with Marie Forleo, has been a professional writer […]
How Sheila Went from the Starting Blocks to Total Clarity – an Email Marketing Case Study
Today we have Sheila FG on the show, who is part of our membership, The League. Sheila helps podcasters and event owners find sponsors for their events. She’s been in business for years, but it’s only recently that she started creating products for her business and pivoting into coaching and consultancy. This is a fantastic […]
Examples of Advertorials to Grow your Email List with Rachel Mazza
Do you use advertorials in your business? Hang on. Do you even know what advertorials are? Because not many people do (or know what these types of pre-sale pages are called!) So let’s hear it from Rachel Mazza, who gives us the ins and outs about advertorials and shares some awesome examples of advertorials you’ll […]
Why Retention is Important for your Membership, with Liz Beadon
Ever wondered why retention is important in your membership? If you’re focusing all your energy on acquiring new members, you want to know what our friend Liz Beadon has to say. Having worked with big brands like Virgin and Samsung, Liz is a retention and loyalty strategist. She works with membership and subscription site owners to […]
Why You Need to Avoid These Email Marketing Mistakes
We see people follow bad email practices all the time. And you know what? Doing the stuff we’re going to talk about here holds you back from doing better and more effective email marketing and getting the results you want in your business. So are you ready to find out what the top email marketing […]
How to Create Urgency For an Evergreen Membership or Course Without Product Launches
We know that human beings buy based on urgency. That’s why sales like Black Friday do so well – because the sale is ending soon, and the opportunity is going away. But does urgency only work if you take a product off the market? What happens if you want to keep your membership or course […]
The Best Cart Abandonment Emails with Chelsea Martinus from Black Girl Boss Collective
Do you find the idea of email automation daunting? Well, you shouldn’t! Because the right email campaigns can help you get awesome results in your business. This week on the podcast we chatted to Chelsea Martinus from Black Girl Boss Collective, who shared the best cart abandonment emails and tips to help you retarget your […]
7 Sales Elements to Give You More Reasons To Email During Your Launch
You’ve got an offer ready and have emailed your subscribers. Once. Maybe twice. Sure, you’d like to email them a bit more. That would help with your sales, right? But you just don’t know what to email about! So here are 7 sales elements that will give you more reasons to email during your launch […]
Courageous Content with Janet Murray
Janet Murray is the Queen of Courageous Content. This week she’s back on the show as our first returning guest – talking about how to come up with content ideas to promote your products and services. So, are you ready to find out how to create courageous content, with the amazing Janet Murray? Grab pen […]
How to create and sell courses online that people actually want
There’s nothing worse than spending time and energy into creating an online course and then finding out that nobody actually wants to buy it, right? We’ve been there and done that. So here are our best tips to help you create and sell courses online. The trick? You want to be sure that people in […]