Learn Email Marketing – Podcast and Free Resources

We all love having the opportunity to talk about ourselves, right? Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah! How should you market yourself during a crisis like COVID-19? What kind of messaging is appropriate? In this special episode […]

We all love having the opportunity to talk about ourselves, right? Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah! In fact Kennedy’s current email marketing strategies for one of his businesses is to send daily emails talking about what’s […]

Want to get personal with your email subscribers? Is a personalised email enough, or is there more to it? Whether you’re a usually a social butterfly or a lone wolf, there’s definitely something to be said about making that extra effort and getting more personal with your customers and subscribers. Making that effort with subscribers […]

Do you wish you could plan 3 months worth of email content in just one afternoon? It’s the dream, right? And we’re here to make that dream come true, hell yeah! This episode we’re discussing the exact strategy we use in our businesses to successfully plan and create enough email content to keep your subscribers […]

When is the very best time to send promotional emails? When it comes to selling your products and services you want to make sure that your emails are landing in inboxes at exactly the right time! Send them too early and people will simply snooze through them, send them too late and people have already […]

One of the big opportunities we’ve got as marketers is to promote other people’s products with affiliate email promotions. Online marketer Ryan Phillips shares a brilliant approach in this episode. If you promote products as an affiliate you get paid a commission on every sale that you generate, earning you a nice second income stream […]

We hear people say a lot that you should send customer feedback questions to your email subscribers and find out what they want, and then give them exactly that! But how can you use the feedback you get from your email list and actually turn that into sales? What should you be asking? And what […]

This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be! A lot of first-time salespeople and entrepreneurs sometimes get that ‘icky’ feeling when they have to reach […]

One of the things that people focus on and talk about all the time, and rightly so, when it comes to email marketing is how they can increase their email open rate and get better results. There are lots of averages floating around, but let’s be real, we all just want to do better! Imagine […]

Ever wondered how many people who opt-in for your freebies actually download them? Sure they’re on your list, and you’re probably sending them broadcast emails, but did they ever actually consume the thing they opted-in for? And are they even interested? There’s no point in having people on your list who simply aren’t interested in […]

In Turn Customer Feedback Emails Into Sales [Part 1] we got chatting about something a little different to the usual, instead of talking about the emails you send to your subscribers, we started talking about the emails that they send to you. We quickly realised that we have a ton more to say on the […]

It’s all well and good sending out single emails to your list, but they’re not going to make much impact unless they’re part of an email campaign. The tricky part is sending out multiple emails without each one being a bland repetition of the previous email in the campaign. There’s not much point in banging […]

This episode is a little different as we’re not talking about the emails you send to your subscribers, but instead the emails that they send to you. That’s right, we’re talking about how to get those customer feedback emails from your subscribers and what to do with them when you do. Fun FactThe Return Of […]

Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing. After working in all different departments in marketing including paid media, or as Amy calls it The Dark Side, Amy knows first-hand that most departments tend to keep to […]

The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted. Usually, it’s a fairly simple email saying thank you for joining the list, which is nice, but are you really making the most of that welcome opportunity? When we first signed up […]