We see people follow bad email practices all the time. And you know what? Doing the stuff we're going to talk about here holds you back from doing better and more effective email marketing and...
Category - Email Copywriting
How to Create Urgency For an Evergreen Membership or Course...
We know that human beings buy based on urgency. That’s why sales like Black Friday do so well – because the sale is ending soon, and the opportunity is going away. But does urgency only work if you...
You’ve Got a Lead Magnet, Now What?
So, you’ve just created the best lead magnet ever known to mankind. Awesome! But now what? Lead magnets (good ones) are a great way of getting people to join your email list. But getting people to...
Writing Subject Lines Without Using Formulas
Want to know how to write incredible subject lines without using formulas? Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your...
Making Sales With Email Marketing, Faster
Let’s get real for a minute. The main reason we all do email marketing is to make sales, right? Maybe you’ve been doing your email marketing for a while and sales are trickling in every now and then...
Why Is My Email Marketing Not Working?
So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off… Your open rates or click-through rates might be lower than you’d like and...
The Psychology Of A Successful Email Launch – Being Desirable...
What makes a successful email launch? Well, paying customers of course! When you’re preparing to launch your next course, or brand new product, to your email list you want to make sure there is going...
How To Turn Everyday Life Events Into Mega Email Sales –...
We all love having the opportunity to talk about ourselves, right? Well, what if we told you that telling stories about your everyday life could actually make you sales? Can we get a hell yeah! In...
Write Addictive Email Newsletters – Recorded Live at #2020...
Sending email newsletters doesn't have to be a chore, in fact, we've found a way to write email copy that will have your subscribers truly addicted to your emails! If you've got a list (little or...
How To Write More Personalised Emails With Mike Filsaime
Mike Filsaime has built an online empire by figuring out how to send more personalised emails so his email subscribers feel he's talking right to them. But how do you send real personal-feeling...